Tyler Allen on LinkedIn: HopeScope (2024)

All creatives need to promote our work, if we want to build a business around it or attract an audience for it. So social media can be a useful tool. It can also be a massive drain on your time, energy, attention. as well as feeding those inner critics telling you that you're not good enough, successful enough. So stop chasing likes, and question if you really need it at all. If you do, learn how to use it––without it using you. It's pretty obvious from my numbers here that this isn't my area of expertise, but it comes up in almost every coaching session I do with creative professionals. So I would love to know your thoughts on this! And any tools or resources you use to be better at it, without being a slave to it.#socialmedia #creativebusiness #thecreativelife #writers #artists #photographers #designers #musicians #performers #directors #filmmakers #producers #stylists #makers #creators

𝑾𝒆 𝐡𝐚𝐯𝐞 𝐬𝐞𝐞𝐧 '𝐋𝐞𝐭'𝐬 𝐂𝐡𝐢𝐩𝐬' 𝐢𝐧 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝐨𝐧𝐞 𝐬𝐡𝐨𝐰 𝐨𝐫 𝐦𝐨𝐯𝐢𝐞. 𝑩𝒖𝒕 𝒘𝒆 𝒄𝒂𝒏’𝒕 𝒃𝒖𝒚 𝑳𝒆𝒕'𝒔 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒕𝒉𝒆𝒚 𝑫𝑶 𝑵𝑶𝑻 𝑬𝑿𝑰𝑺𝑻.I first noticed the chips brand in Friends & since then I could spot it in almost every show. But my interest peaked during the lockdown when I was binge watching Gilmore Girls. I decided to go online & buy it. But, guess what? 𝒀𝒐𝒖 𝒄𝒂𝒏’𝒕 𝒃𝒖𝒚 𝑳𝒆𝒕’𝒔 𝒄𝒉𝒊𝒑𝒔 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒕𝒉𝒆𝒚 𝑫𝑶 𝑵𝑶𝑻 𝑬𝑿𝑰𝑺𝑻Independent Studio Services or ISS is a prop supplier for television & film production studio created Let's to avoid giving any real brand unnecessary placements. Plus these chip bags were made out of vinyl, which has no crinkling sound. Why is this relevant to us? Well, good content, was able to establish a brand that doesn’t even exist. Imagine what wonders it can do for brands that do exist? There are 2 reasons Let's became a snacking rage, even though they didn't exist:𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭: Let’s was always in the right place, at the right time. These chips have been so well embedded in the storyline that they capture the audience’s attention by organically being a part of the script. 𝐋𝐨𝐧𝐠 𝐓𝐞𝐫𝐦 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: The first time you saw a bag of Let’s you didn’t give it a second thought. But then you noticed your favourite character munching in. Be it Captain Holt & Jake Peralta in the interrogation room or Rory while she & Marty crammed for their exams. Content marketing is an age old concept, what it boils down to, is how you use it. 𝑷𝑺: 𝑰𝒇 𝒚𝒐𝒖'𝒓𝒆 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒆𝒅 𝒊𝒏 𝒂 𝒎𝒐𝒓𝒆 𝒅𝒆𝒕𝒂𝒊𝒍𝒆𝒅 𝒄𝒂𝒔𝒆 𝒔𝒕𝒖𝒅𝒚 𝒐𝒇 𝑳𝒆𝒕'𝒔 𝑪𝒉𝒊𝒑𝒔, 𝒇𝒆𝒆𝒍 𝒇𝒓𝒆𝒆 𝒕𝒐 𝒗𝒊𝒔𝒊𝒕 𝒕𝒉𝒊𝒔 𝒂𝒓𝒕𝒊𝒄𝒍𝒆 𝑰 𝒉𝒂𝒅 𝒘𝒓𝒊𝒕𝒕𝒆𝒏 𝒇𝒐𝒓 𝑺𝒐𝒄𝒊𝒂𝒍 𝑺𝒂𝒎𝒐𝒔𝒂. 𝑳𝒊𝒏𝒌 𝒊𝒏 𝒄𝒐𝒎𝒎𝒆𝒏𝒕𝒔. #ContentMarketing #LetsChips #Marketing #Content #Advertising

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I ask companies to share their BRoll with me for news segments almost every day. This is something very few companies actually have at the ready in a way that's useable for me/us in the news. Here are five top tips to get your gadget/product covered right: #1. WE NEED NATURAL SOUND. NO MUSIC. You know how you see video and people's lips are moving, or there's the sound of a car driving by, etc? We need all of that sound to tell a story. Stop stripping out the sound. It's awful for us. #2. We need to see your product/gadget in the most natural way possible -- real people using it the way we expect to see it in real life -- not in shiny hyped-up ads. #3. NO TEXT over any of the video. If you put your chyrons/lower-thirds, branding all over it, it's useless to us. #4. If there are people talking (soundbites) DO NOT have them say the name of your company in every sentence. It's not natural, it's cheesy overbranding, and it doesn't feel authentic. #5. Your video should quickly SHOW AND TELL -- what the product does and why it matters. Answer: "the way it works is..." and show us. No BS. BONUS TIP: If you don't have BRoll for news -- hire someone to do it for you -- but make sure they have NEWS experience. So many PR agencies try to upsell you on this and tack on their charges to what the person doing the job charges -- and then don't get you what we actually need! (Okay, stepping back down off of my soapbox...) #pr #gadgets #technews #fyi #video #branding #experience

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I spent my Saturday asking strangers to take their pants off.And they did!Rapper E-Money, Kevin (videographer) & I hit the streets.Asking strangers to try on jeans and give their honest reactions. 1 day resulted in a ton of value:- Content of people experiencing our jeans with positive vibes- Someone writing an impromptu song for the brand- Footage of a bodybuilder, skater, and biker- Dozens of potential hooks & ads to test- Copy ideas from things people said- Ideas for future shoots- Product feedback- A music videoIt was the most fun I've had making content in a while.I can't wait to cut these into paid ads and see how the music video turns out.I'd love to do more of this kind of thing. Does your brand need help creating this style of content?My DM's are open! #marketing #contentmarketing #dtcbrands

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As a voice actor, this is what I do when it’s slow.👇As I mentioned in the video, last week was chaotic in a good way. Lots of happenings.This week has been the opposite. A bit slower but that doesn’t mean there isn’t anything to do.From updating my website to direct email marketing to networking on LinkedIn and backing up all my files on my external hard drives those are all important and necessary things for me to do to keep moving my business forward.And for my sanity and employee satisfaction I need to plan a Christmas party, right?Oh, and yes, that is a sloth on my sweater. A Christmas sloth.💁♂️ What things do you do when work is slow?#videoproduction #freelancer #digitalmarketing

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B-roll is essential for every brand - even just 45 seconds! In addition to documenting your product - it's important to cover any events to "service out" to news organizations. Many news organizations don't have the bandwidth to send to cover your event, but that doesn't mean they don't want to cover it! Some news organizations have policies against using outside video but those are rare cases.Many news videographers freelance on the side, charging $1000-$1500 for a day rate. The best part of capturing video is all the other things you can do with it! Social posts, digital ads, annual recaps, etc.We LOVE to do this for our clients and are super transparent with the cost....oh and yes we do all the editing in-house ;) We've got plenty of samples to share.

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Last weekend, I felt lost.A wise friend recently said, 'Suze, why don't you 𝗱𝗲𝘀𝗶𝗴𝗻𝗮𝘁𝗲 𝗼𝗻𝗲 𝘄𝗲𝗲𝗸𝗲𝗻𝗱 𝗼𝗳𝗳 a month?' in an attempt to help me 𝗿𝗲𝘃𝗶𝘃𝗲 𝗺𝘆 𝗺𝗲𝗻𝘁𝗮𝗹 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆. 🤔 Sounded bonkers to me! But, juggling two jobs, writing a memoir and doing life's a lot.I run out of creativity and steam. So, I tried it.I got up Saturday morning and had 𝗻𝗼 𝗶𝗱𝗲𝗮 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼. 🌆 With endless possibilities in a vibrant city, I turned to my wardrobe for comfort. 🤔 And what occurred?Fluff, cream tones, gold accessories and Adidas high-tops.I walked across to the dog park just as a PT started blasting Beyonce's Crazy In Love. 𝗜𝘁 𝘄𝗮𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗲 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝗺𝗲 𝗮 𝘀𝗼𝘂𝗻𝗱𝘁𝗿𝗮𝗰𝗸.💃🏼 I bust into 𝘁𝘄𝗲𝗿𝗸𝘀, 𝗳𝗼𝗼𝘁 𝘀𝘁𝗼𝗺𝗽𝘀, 𝗮𝗻𝗱 𝗮𝗿𝗺 𝘁𝘄𝗶𝗿𝗹𝘀 (I was holding a long-handled ball thrower) that come from my soul every time I hear a tune.😁 Dog walkers 𝗴𝗿𝗶𝗻𝗻𝗲𝗱. 😁 The fitness class 𝗮𝗽𝗽𝗹𝗮𝘂𝗱𝗲𝗱.😁 I felt on top of the 𝘄𝗼𝗿𝗹𝗱. I'm me wherever I go. 🙌 If I wanna dance, I dance.🙌 If I wanna wear fun fashion, I wear it. 🙌 If I wanna hang with the dog, instead of people, I do that. 𝗕𝗲 𝘆𝗼𝘂 𝗽𝗲𝗼𝗽𝗹𝗲. Who's with me? #copywriter #storytelling #creativewriting #contentmarketing #personalbranding---------I'm Suze. 🔥 Founder, Teacher & Copywriter.🔔 Hit the bell icon for tips on brand voice to help grow your business.📈DM me to learn how I help do-gooders turn scrollers into subscribers & spenders.

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This website is an absolute game changer! 🤩 Pexels is a entirely free website (Although, we recommend tipping the creators!) that has the best stock photos and videos. You can search to find exactly what you want and can filter between sizes, orientations, and even colors. It has never been easier to find a b-roll clip to put in your reel. 🙌 😍Have you tried Pexels before? Let us know in the comments down below!#pexels #contentcreation #contentagency #contentcreator #marketingagency #broll #marketingtools #freemarketingtools

Famous brand slogans vs. my internal monologue.Subway: Eat Fresh.So basically, don't eat at Subway because the tomatoes look older than my nan.Disneyland: The Happiest Place on Earth.I'm fairly confident the middle-aged man dressed up as Goofy would disagree.Nike: Just Do It. I'm unsure whether they want me to do sexy time or a Shia LeBeouf impression.De Beers: A Diamond is Forever. I'm sure it is. My f**king credit card debt would be, too.Dunkin' Donuts: America runs on Dunkin'.Pretty accurate, to be fair. Although I'm not so sure about the running part. Audi: Vorsprung durch Technik.If you don't say it with a terrible Phil Daniels impression, you're uncultured af.Tesco: Every Little Helps.Tell that to the b*stard self-checkouts next time. #content #copywriting #branding #linkedin

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We agree with The New York Times! Fan edits have become a staple of online 💻 life. The videos essentially function as unofficial trailers, often going viral! 🦠 We know that these fan-made trailers can be just as effective as branded ones so we've often folded that into campaigns. Why follow a trend when you can set the trend? 💪🏻🔥🔥🔥 WATCH: https://lnkd.in/gPEc6Uem 🔥🔥🔥👆🏻 Here's a great example from #ResidentEvil, where we executed an effective multi-title campaign that included a brand channel, creators, fan reposts, and a custom effect, including the "fancams of all fancams." #socialmedia #socialmediamarketing #creatoreconomy #influencermarketing #usergeneratedcontent #ugchttps://lnkd.in/ge_nMvgB

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